Wednesday, May 11, 2011
Reduction in size of products in Ireland without reduction in price
RTE Consumer Show talks about the reduction in size of products in Ireland without reduction in price.
As margins are squeezed and costs increase, manufacturers have searched for new ways to keep their profits without scaring away the consumer by increasing prices. In order to do this, some manufacturers are resorting to the shrink ray.
From orange juice to nappies to washing up liquid to chocolate, manufacturers aimed and fired their shrink ray and have decreased the size of their product while keeping the same price and often the same packaging. What could be viewed as a stealth price increase laregely goes unnoticed by the consumer who otherwise would run away from a hike in price.
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Posted by Down With That Sort Of Thing at 2:24 AM